World Travel Information

The turnover of tourism businesses through the Internet has increased 40 percent from 2007 to 2010, the year that reached 7,000 million Euros in sales in Spain, among tickets, accommodation bookings and tickets.

This was said today the director of the Center for Innovation in Tourism under the Government of Andalusia called “Andalucía Lab”, José Luis Córdoba, who has participated in a forum organized by Husband and which has analyzed the tourist trade through Internet and social networking.

Indicated that turnover of 7,000 million is 8.5 percent more than the previous year and 40 percent more than in 2007 and stressed that “there is scope for significant growth.”

In this sense, the director of Andalucía Lab specified that50 percent of travel tickets bought in Spain in 2009 was acquired in the network as well as 45 percent of accommodation bookings and 25.5 percent the tickets.

Therefore, stressed the “economic importance of social networking as an engine of profitability for our business” and the need to “adapt to new trends and key market.”

Tourist trade market through the network, Cordova explained that benefit, especially intermediaries such as travel agencies “on line” that account for 35 percent, while the traditional “have been an 8 percent and hotels a 10.”

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