Tourism Development In Spain Not Done
The Coastal Tourism Development Plan century, an unfinished agenda of both the Government and the Mediterranean regions and the Canary Islands, a project with a common goal: to revalue the mature tourist destinations. In short, to reformulate the concept of “sun and beach” which have attracted many visitors to Spain in recent decades?
Some destinations on the Mediterranean coast and islands which account for 83 percent of international tourist arrivals to our country, some destinations sun also chosen by 43 percent is national holiday periods. These areas, where three quarters of hotel beds in Spain, also account for 79 percent of overnight stays are performed annually.
But the figures for recent years show a depletion of this formula. Thus, during 2010 there has been a positive growth since 2007 and in 2011 is expected to be maintained by the political instability in some destinations in North Africa, but experts caution that it is necessary to change the sector. The main threat is on the rise of other Mediterranean tourist destinations such as Croatia or Turkey, which offer new infrastructure at better prices.
This new plan has been defined based on the profile of the new tourists, with more travel experience than years ago and looking for an attractive offer of leisure and cultural attractions that complement the typical coastal. Public requesting a non-degraded environments and cultural authenticity.
Following these changes, the sector aims to innovate in products and services for the Spanish label varies according to quality, and thus attract a larger segment of consumers purchasing power to end the seasonality of the sun and beach tourism. Coupled with this, the authorities are clear that it is necessary to restore public infrastructure and private. Both these improvements, and in all future proceedings, the plan states that it must take into account environmental and social criteria, without losing sight of profitability. To all this we must add a modernization of communication tools, since 80 percent of tourists find the information for your holidays on the internet.
On the ground, the plan will result in recommendations to the destination agents in the design of new tools to guide action within the sector and the promotion of a new regulatory framework to facilitate the upgrading of tourism in the Spanish coastal areas.
The Spanish Tourism Board will be responsible for promoting the implementation of this plan, bringing together at the same table to the General State Administration, state government, local authorities, chambers of commerce, tourism enterprises and social partners also of prestigious professionals in the field of tourism. All of them are essential for the plan to develop a collective commitment, taking into account all governments and stakeholders, public and private.
The Council ensures that the implementation of this Plan will be a growth in the sector of 3 percent annually over the next decade. According to his calculations, this increase will result in an extra supply of 3,100 million Euros annually to the GDP of the country, 50,000 jobs per year and a considerable reduction of environmental burden of this industry.
The XXI Century Coastal Tourism Plan falls within the Tourism Plan 2020, a well defined strategic plan by the Spanish Board of Tourism. It was approved by the Council of Ministers in late 2007 and aims to develop the sector in our country on the basis
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